Is Your Hospice Marketing Sticky?
Delivering hospice brochures, pens, and even lunches to medical offices and care facilities are all great hospice marketing practices – but are they sticky? Do they make your agency stand out in the minds of their staff members? Those activities can quickly become transparent if every other hospice in your area is doing the same.
Here are five stand-out marketing ideas that will help keep your hospice top of mind for referrals.
Build a Brand They'll Trust
The design and tactile quality of your promotional materials and brand messaging directly influences the perceived quality of – and trust in – your services. It’s brand trust that ultimately drives growth. Is it time for a rebrand or redesign of your hospice marketing pieces? An investment in high quality design and printed materials will pay off in the long run.
Lean Into the Pandemic
Do you take Covid-19 patients or difficult cases other hospices may shy away from? Push for those patients. Promote your agency’s specific training and experience in this area to differentiate yourselves in the minds of your referral partners. By doing so, you’ll not only become their go-to provider, they’ll also think of you first for the rest of their hospice referrals.
Offer Unique Resources
Another great way to set your hospice apart is to provide unique and helpful resources. For example, a custom hospice resource journal that includes built-in information such as referral criteria, the Palliative Performance Scale, and a hospice conversation guide, all custom branded with your agency’s message and contact information. They may run out of sticky notes, but a resource journal like that is a keeper!
Get Creative with Swag
Other hospice agencies in your area are handing out pens and sticky notes. They’re delivering coffee and treats too. Now’s the time to step up your swag game. Give out unique items other hospices aren’t such as branded tissue boxes, trendy powder-coated tumblers, lunch totes, or salad shakers. Upgrade to engraved metal pens, put branded drink sleeves on coffees, and bring branded napkins along with a lunch delivery. Give out swag that’s a cut above and that is what will stand out in their minds: that your agency is a cut above.
Show Your Appreciation
It’s a fact, people who feel appreciated will go out of their way to help you. Practice gratitude as an organization by implementing a process for thanking your referral sources (handwritten notes on custom stationery, gourmet goodies, or a spa day gift box). Regular and intentional appreciation will lead to more great referrals for your agency.
Firestar Branding specializes in hospice marketing. We know your business. Our team develops branding for hospice agencies that sets them apart and gets them noticed in a crowded marketplace. We offer in-house design services, full color printing, 1000s of promotional item options, and custom scrubs and apparel. Whether or not you’re in Arizona, you’ll discover we’re better than local. Get sticky with Firestar Branding.
Hospice Resource Journal with Custom Cover and Inside Pages