Hospice Marketing Ideas

Hospice Marketing Ideas for Generating Referrals

Growth-minded hospice providers leverage the power of branding and promotional products to generate referrals. That’s because it works! The money you invest in each promotional item will translate into a ROI for your hospice when you are strategic in your choices. In that spirit, here are a few standout hospice marketing ideas you can implement with your community relations team to build brand awareness and stay top of mind for referrals.

1. Referral Toolkits

Turn your community partners into brand ambassadors by making it easy for them to send you a referral – give them a Referral Toolkit. Include preprinted referral forms (perhaps in tablet form) they can fill out and fax back. Educational materials, such as talking points on what sets your hospice apart or having the hospice conversation, are also great ideas. Throw in logo swag too (think items they’ll want to pass along to patients) and wrap it up in a custom-branded box, which will keep everything together.

Hospice Marketing Ideas
Hospice Marketing Ideas

1. Referral Toolkits

Turn your community partners into brand ambassadors by making it easy for them to send you a referral – give them a Referral Toolkit. Include preprinted referral forms (perhaps in tablet form) they can fill out and fax back. Educational materials, such as talking points on what sets your hospice apart or having the hospice conversation, are also great ideas. Throw in logo swag too (think items they’ll want to pass along to patients) and wrap it up in a custom-branded box, which will keep everything together.

Hospice Referral Form

Referral Toolkit: Hospice Referral Form Note Pad

Referral Toolkit: Serious Illness Conversation Cards

Referral Toolkit: Branded Hospice Brochures

Referral Toolkit: Branded 4×3 Sticky Note Pads

Medication Record Keeper

Hospice Giveaway: Medication Record Keeper

7 Day Med Minder

Hospice Giveaway: 7 Day Med Minder

Hospice Marketing Ideas

2. Creative Calendars

Every busy professional refers to calendars day in and day out. Here’s the perfect chance to keep your brand in constant view. Maybe give them branded mousepads with a calendar printed right on it, which could double as a counter mat. Or a jewel case desk calendar with gorgeous landscape photos and inspirational messages. Even better, a custom spiral-bound day planner with built-in pages of hospice information inside, such as the Palliative Performance Scale, all custom branded with your agency’s message and contact information.

Calendar Mouse Pad

Custom Hospice Mouse Pad with Calendar

Jewel Case Calendar

Jewel Case Calendar with Custom Images

Hospice Day Planner Journal

Day Planner / Journal with Custom Cover & Built-in Hospice Resources

Calendar Mouse Pad

Hospice Marketing Idea: 12-Month Weekly Planner

Hospice Inspiration Wall Calendar

Hospice Marketing Idea: Inspiration Wall Calendar

Desk Calendar Pad

Hospice Marketing Idea: Desk Calendar Pad

3. Desk Swag

What else would your community partners find useful? You can’t go wrong with a bottle of hand sanitizer, either for their desk or on the go. A UV sanitization box that cleans their phone, keys, and pens. Tech gadgets also make great choices (power banks, adapters, charging pads). Your hospice makes the lives of patients and families better – do the same for your referral partners and they’ll be sure to remember you.

Hospice Marketing Ideas for Patient
Hospice Marketing Ideas for Patient

3. Desk Swag

What else would your community partners find useful? You can’t go wrong with a bottle of hand sanitizer, either for their desk or on the go. A UV sanitization box that cleans their phone, keys, and pens. Tech gadgets also make great choices (power banks, adapters, charging pads). Your hospice makes the lives of patients and families better – do the same for your referral partners and they’ll be sure to remember you.

Private Label Hand Sanitizer

Hand Sanitizer Pump Bottle with Custom Label

Private Label Hand Sanitizer

Portable Hand Sanitizer Bottle with Silicone Leash

UV Box Promo Product

Hospice Promo Idea: UV Light Sanitizing Box

Power Bank Promo Product
Hospice Promo Idea: Wireless SuperCharger Power Bank
Power Bank Promo Product
Hospice Promo Idea: USB-C Multiport Adapter
Power Bank Promo Product
Hospice Promo Idea: Triple Charge with 3 Ports
Salad Shaker Promo
Hospice Promo Idea: Shake It Up Salad Kit
Insulated Lunch Tote Promo
Hospice Promo Idea: Super Snack Lunch Tote Bag
Tote Bag Promo Item
Hospice Promo Idea: Zippered Tote Bag

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