Hospice Marketing Ideas for Generating Referrals
Growth-minded hospice providers leverage the power of branding and promotional products to generate referrals. That’s because it works! The money you invest in each promotional item will translate into a ROI for your hospice when you are strategic in your choices. In that spirit, here are a few standout hospice marketing ideas you can implement with your community relations team to build brand awareness and stay top of mind for referrals.
Turn your community partners into brand ambassadors by making it easy for them to send you a referral – give them a Referral Toolkit. Include preprinted referral forms (perhaps in tablet form) they can fill out and fax back. Educational materials, such as talking points on what sets your hospice apart or having the hospice conversation, are also great ideas. Throw in logo swag too (think items they’ll want to pass along to patients) and wrap it up in a custom-branded box, which will keep everything together.
1. Referral Toolkits
Turn your community partners into brand ambassadors by making it easy for them to send you a referral – give them a Referral Toolkit. Include preprinted referral forms (perhaps in tablet form) they can fill out and fax back. Educational materials, such as talking points on what sets your hospice apart or having the hospice conversation, are also great ideas. Throw in logo swag too (think items they’ll want to pass along to patients) and wrap it up in a custom-branded box, which will keep everything together.
Referral Toolkit: Hospice Referral Form Note Pad
Referral Toolkit: Serious Illness Conversation Cards
Referral Toolkit: Branded Hospice Brochures
Referral Toolkit: Branded 4×3 Sticky Note Pads
Hospice Giveaway: Medication Record Keeper
Hospice Giveaway: 7 Day Med Minder
2. Creative Calendars
Every busy professional refers to calendars day in and day out. Here’s the perfect chance to keep your brand in constant view. Maybe give them branded mousepads with a calendar printed right on it, which could double as a counter mat. Or a jewel case desk calendar with gorgeous landscape photos and inspirational messages. Even better, a custom spiral-bound day planner with built-in pages of hospice information inside, such as the Palliative Performance Scale, all custom branded with your agency’s message and contact information.
Custom Hospice Mouse Pad with Calendar
Jewel Case Calendar with Custom Images
Day Planner / Journal with Custom Cover & Built-in Hospice Resources
Hospice Marketing Idea: 12-Month Weekly Planner
Hospice Marketing Idea: Inspiration Wall Calendar
Hospice Marketing Idea: Desk Calendar Pad
3. Desk Swag
What else would your community partners find useful? You can’t go wrong with a bottle of hand sanitizer, either for their desk or on the go. A UV sanitization box that cleans their phone, keys, and pens. Tech gadgets also make great choices (power banks, adapters, charging pads). Your hospice makes the lives of patients and families better – do the same for your referral partners and they’ll be sure to remember you.
3. Desk Swag
What else would your community partners find useful? You can’t go wrong with a bottle of hand sanitizer, either for their desk or on the go. A UV sanitization box that cleans their phone, keys, and pens. Tech gadgets also make great choices (power banks, adapters, charging pads). Your hospice makes the lives of patients and families better – do the same for your referral partners and they’ll be sure to remember you.
Best Promotional Pens for Hospice Giveaways
Hospice Promo: Bamboo Cell Phone Stand
Hospice Promo Idea: Phone Screen Cleaner
Hospice Promo Idea: Bluetooth Speaker
Hospice Promo Idea: Lunch Container
Hospice Promo Idea: Bandage Dispenser
Let us do the work for you! We are promotional product experts and that’s the beauty of working with us. We know that browsing the 1M+ items on our site can be overwhelming. We recommend using our site to spark ideas, but then let us guide you through the selection process. Plus, we can offer custom creative suggestions that go beyond just a product so that you end up with a heartfelt giveaway uniquely branded to your hospice.
Ordering direct from a website without consulting an expert can leave you with subpar product or decoration. We want to avoid that, and get you exactly what you need, with the best decoration method, and in the timeframe you need it!
Let’s connect!
Schedule an exploratory call with us and, after we talk, we’ll mail you our Hospice Idea Box that includes a hard copy of our 2023 Heart Habits Planner notebook as a thank you. Simply fill out the form below to get started.
