Hospice Marketing Ideas for Generating Referrals
Growth-minded hospice providers leverage the power of branding and promotional products to generate referrals. That’s because it works! The money you invest in each promotional item will translate into a ROI for your hospice when you are strategic in your choices. In that spirit, here are a few standout hospice marketing ideas you can implement with your community relations team to build brand awareness and stay top of mind for referrals.
Turn your community partners into brand ambassadors by making it easy for them to send you a referral – give them a Referral Toolkit. Include preprinted referral forms (perhaps in tablet form) they can fill out and fax back. Educational materials, such as talking points on what sets your hospice apart or having the hospice conversation, are also great ideas. Throw in logo swag too (think items they’ll want to pass along to patients) and wrap it up in a custom-branded box, which will keep everything together.
1. Referral Toolkits
Turn your community partners into brand ambassadors by making it easy for them to send you a referral – give them a Referral Toolkit. Include preprinted referral forms (perhaps in tablet form) they can fill out and fax back. Educational materials, such as talking points on what sets your hospice apart or having the hospice conversation, are also great ideas. Throw in logo swag too (think items they’ll want to pass along to patients) and wrap it up in a custom-branded box, which will keep everything together.
Referral Toolkit: Hospice Referral Form Note Pad
Referral Toolkit: Serious Illness Conversation Cards
Referral Toolkit: Branded Hospice Brochures
Referral Toolkit: Branded 4×3 Sticky Note Pads
Hospice Giveaway: Medication Record Keeper
Hospice Giveaway: 7 Day Med Minder
2. Creative Calendars
Every busy professional refers to calendars day in and day out. Here’s the perfect chance to keep your brand in constant view. Maybe give them branded mousepads with a calendar printed right on it, which could double as a counter mat. Or a jewel case desk calendar with gorgeous landscape photos and inspirational messages. Even better, a custom spiral-bound day planner with built-in pages of hospice information inside, such as the Palliative Performance Scale, all custom branded with your agency’s message and contact information.
Custom Hospice Mouse Pad with Calendar
Jewel Case Calendar with Custom Images
Day Planner / Journal with Custom Cover & Built-in Hospice Resources
Hospice Marketing Idea: 12-Month Weekly Planner
Hospice Marketing Idea: Inspiration Wall Calendar
Hospice Marketing Idea: Desk Calendar Pad
3. Desk Swag
What else would your community partners find useful? You can’t go wrong with a bottle of hand sanitizer, either for their desk or on the go. A UV sanitization box that cleans their phone, keys, and pens. Tech gadgets also make great choices (power banks, adapters, charging pads). Your hospice makes the lives of patients and families better – do the same for your referral partners and they’ll be sure to remember you.
3. Desk Swag
What else would your community partners find useful? You can’t go wrong with a bottle of hand sanitizer, either for their desk or on the go. A UV sanitization box that cleans their phone, keys, and pens. Tech gadgets also make great choices (power banks, adapters, charging pads). Your hospice makes the lives of patients and families better – do the same for your referral partners and they’ll be sure to remember you.
Hand Sanitizer Pump Bottle with Custom Label
Portable Hand Sanitizer Bottle with Silicone Leash
Hospice Promo Idea: UV Light Sanitizing Box
Let’s connect!
Schedule an exploratory call with us and, after we talk, we’ll mail you our Hospice Idea Box that includes a hard copy of our 2023 Heart Habits Planner notebook as a thank you. Simply fill out the form below to get started.
